Phuket Shore: The $100M Revolution of Reality TV
The First Big Brother on-chain? YES Sir!
The Problem
Legacy TV: The Analog Dinosaurs
Big Brother's Fatal Flaws
UK's biggest reality franchise peaked at £100M per season—but remained trapped by geography, outdated tech, and passive audiences losing 50% of revenue to SMS middlemen.
Geofenced Revenue
National borders limit global monetization potential
Middleman Tax
50% revenue loss to SMS providers and telecom giants
Passive Viewing
Audiences watch but can't truly participate or own equity
The Solution
Phuket Shore: Global, Borderless, Interactive
The world's first decentralized, on-chain reality show delivering 24/7 live streams on a private Web3 platform. Audiences become "The Director" through $XP token governance, controlling eliminations, challenges, and storylines in real-time from anywhere on Earth.
Truly Global
No borders, no geofencing—instant worldwide reach
On-Chain Voting
Transparent token-based governance replaces SMS
Community Owned
Viewers become stakeholders with real influence
Killer Comparison: Legacy vs Future
Traditional reality TV leaves billions on the table. We capture it all.
Tokenized Reality, Community-Driven Content
Phuket Shore reimagines reality TV by empowering the audience and creating a truly interactive experience.
Audience Co-Decision
Viewers actively co-decide the show's direction, making it an evolving narrative.
Token-Driven Demand
The token creates intrinsic demand, directly linking its value to compelling content.
Community Storytelling
The community collaboratively shapes the narrative, ensuring authenticity and engagement.
Multi-Channel Monetization
Best-in-class content is monetized through diverse channels, maximizing revenue streams.
Business Model: The Triple Threat
Three revolutionary revenue streams converge to create an unstoppable entertainment ecosystem that monetizes content, community, and physical experiences simultaneously.
Digital Content
YouTube family-friendly cuts plus Web3 premium platform with uncut, exclusive "spicy" content for token holders
On-Chain Economy
$XP token powers voting, viewer quests, donations to cast members, and full governance rights
Physical Tourism
Luxury villa hosting 10 guests weekly at $10,000 per person—$100K weekly passive revenue stream
Monetization Model: Diversified Revenue Streams
Our robust strategy ensures multiple income channels for sustained growth.
1
2
3
4
1
YouTube Revenue
AdSense from long-term evergreen content.
2
Sponsoring & Product Placement
Partnerships with lifestyle, supplements, travel, crypto, fashion, and nightlife brands.
3
Token Platform
Access fees, donations, quests, special votes.
4
Events & IRL Experiences
Fan visits, meet-ups, and special edition experiences.
Token Utility: Access, Influence, Status
The Phuket Shore token isn't just a currency; it's a key to a new level of engagement.
Basic Utility
  • Access to streaming platform
  • Voting rights in show decisions
  • Direct donations & participant quests
Advanced Utility (Staking)
  • Access to exclusive Telegram groups
  • Direct interaction with participants
  • Exclusive behind-the-scenes content
Top Holders Benefits
  • Trip to Thailand
  • Stay in the Phuket Shore Villa
  • Direct participation in the show
This is Real-World Xperience (RWX) of emotions and experiences, not just a coin.
Content Distribution: Maximizing Reach & Revenue
Our multi-tiered distribution strategy ensures broad reach and diversified monetization.
Social Media (Free)
Instagram Reels, TikTok, Facebook, YouTube Shorts: teasers, viral clips, best moments. Growth engine + top-of-funnel.
YouTube (Free)
Full episodes (family-friendly version), classic AdSense monetization. Stable cash flow + broad audience reach.
Token-Gated Streaming
Exclusive platform accessible via Phuket Shore token: full cut, uncensored content, live interactions. Drives true token demand.
COST ASSUMPTIONS (YOUR DATA – KEY)
Cost Structure
Villa rental: 300,000 THB / month
Team, logistics, production, operational: ~200,000 THB
Total monthly costs: 500,000 THB ≈ 14,000 USD
Annually: ~168,000 USD

This is ridiculously low for media.
Tourism Revenue (Main Pillar)
1 villa
10 people / week
Price: 10,000 USD / person / week
Revenue: 100,000 USD / week
~400,000 USD / month
~4.8M USD / year

Sold out for 40 weeks a year is sufficient.
Projected Annual Revenue Scenarios (1 Villa)
Even with conservative estimates, Phuket Shore presents significant financial upside.
🐻 BEAR CASE (Cautious)
  • Tourism: 2.5M USD
  • YouTube: 60K
  • Sponsors: 200K
  • Platform: 150K
Total Annual Revenue: ~ 2.9M USD
EBITDA (after ~$170K costs): ~2.7M USD
⚖️ BASE CASE (Realistic)
  • Tourism: 4.8M USD
  • YouTube: 100K
  • Sponsors: 400K
  • Platform: 300K
Total Annual Revenue: ~ 5.6M USD
EBITDA: ~5.4M USD
🚀 BULL CASE (Viral + Full Capacity)
  • Tourism: 6–7M USD
  • YouTube: 300K
  • Sponsors: 1M
  • Platform: 1M+
Total Annual Revenue: ~ 9–10M USD
EBITDA: ~9.7M USD
Scaling & Valuation: Un locking Massive Upside
Our scalable model allows for rapid expansion and significant valuation growth.
Scaling Multiplier: More Villas, More Revenue
While Big Brother needed years and licenses to scale, we only need another villa and team.


EBITDA Multiple: Media + Experience
Considering Media/Entertainment (5-8× EBITDA) and Experience/Lifestyle (8-12× EBITDA) sectors.

At Base Case (1 Villa)
EBITDA: ~5.4M
Conservative 6× Multiple: ~32M USD Valuation
This represents a 3× upside compared to a hypothetical $10M FDV ICO — this is fundamental value, not just hype.


VALUATION: EBITDA MULTIPLE & DCF ANALYSIS
EBITDA Multiple (Media + Experience)
Conservative Multiples:
  • Media / Entertainment: 5–8× EBITDA
  • Experience / Lifestyle: 8–12× EBITDA
At BASE CASE (1 Villa):
  • EBITDA: ~5.4M USD
  • Multiple: 6×
  • Valuation: ~32M USD

Upside: 3.2× vs $10M FDV ICO
DCF – 5-Year Projection
Assumptions:
  • Start: 1 Villa
  • Year 2: 2 Villas
  • Year 3: 4 Villas
  • WACC: 15%
  • EBITDA margin: ~90%
NPV (very conservatively):
~35–45M USD

Conservative NPV Range
You're investing at a $2M valuation while fundamental metrics support $32–45M.
This represents exceptional value creation potential with real revenue backing.
Vesting & Tokenomics Protection
Investor tokens vest over 12 months with built-in stability mechanisms ensuring long-term value alignment and preventing market manipulation.
The 2-month cliff ensures project momentum and team commitment before any tokens unlock. Linear monthly vesting afterward creates predictable liquidity without shock events.
Token Buy-Back & Burn Strategy
Real Revenue Powers Real Token Value
The Mechanism
  • 25% of net profit from ALL revenue sources
  • Allocated to cyclical token buy-backs from open market
  • Direct buy pressure on $XP token
  • Rewards long-term HODLers
Funding Sources
  • Premium Tourism: $10K per villa stay profits
  • Media Monetization: YouTube + streaming platform revenue
  • Sponsorships: Lifestyle and crypto brand contracts
  • All on-chain verified and quarterly reported
Why This Matters for Investors
  • Most crypto projects have ZERO real revenue
  • Phuket Shore generates hard cash from luxury tourism
  • 25% of real profits = predictable buy pressure
  • Healthy economic fundamentals, not vaporware
25% of Net Profit → Automatic Token Buy-Back
Investment Opportunity
The Investment Offer
$100,000 USD
5% total token supply at $10M FDV valuation— instead of 1% as per the valuation
Investor Revenue Share
10% of YouTube monetization +
5% of global sponsorship and advertising revenue
Strategic Upside
Ground floor access to the first bottom-up Web3 entertainment empire
INVESTMENT OPPORTUNITY: YOUR ENTRY POINT
Phuket Shore Token Offering
Investment Amount:
$100,000 USD
Token Allocation:
5% of total supply
Implied Fully Diluted Valuation (FDV):
$2,000,000 USD
Valuation Analysis: Fundamental Value vs. Entry Price
EBITDA Multiple (6×):
$32M USD
DCF Analysis (5-Year NPV):
$35–45M USD
Your Entry Valuation (FDV):
$2M USD
Why This Represents Exceptional Value
✓ You're entering at a $2M valuation
✓ Fundamental metrics support $32–45M valuation
✓ Upside Potential: 16–22.5× return
✓ Backed by Real Revenue: Tourism ($4.8M/year base case), YouTube, sponsorships, token platform
✓ Scalable Model: Each additional villa multiplies revenue without proportional cost increase
✓ Proven Format: Combines proven reality TV mechanics with Web3 innovation
This is not speculative hype. Phuket Shore generates real revenue from day one. Your $100K investment at $2M FDV captures exceptional upside while supporting a fundamentally sound business model.
2026 Roadmap
12 Months to Global Domination
1
Q1: Foundation
ICO launch, villa acquisition and setup, platform beta deployment
2
Q2: Showtime
Second villa in Pattaya, first revenue BUY-BACKS, Global casting call, premier episode, initial token holder voting rights activated, VIP "Stake-per-view"
3
Q3: Scale
Global voting infrastructure, VIP "Stake-to-Stay" program for high-value token holders
4
Q4: Expansion
Adding more villas in Thailand for our "Stake-to-Stay" program.
Expanding to other countries (Bali, Vietnam, Philippines, Spain, Colombia)
Invest in the First Bottom-Up Entertainment Empire
The future of television isn't scripted in Hollywood boardrooms—it's governed on-chain by millions of global participants. Phuket Shore combines the proven economics of luxury tourism with the explosive growth of Web3 community platforms. This is your opportunity to own equity in the revolution.
Secure Your Position